Sustainability is at the core of everything we do. It’s an evolving goal and we admit to not having all the answers but looking after the planet is a key part of our values. We focus this goal into two main areas; the making and manufacturing of our product and the offsetting of our carbon footprint.
Making the product is all about asking questions about the lifecycle of the clothes. This includes everything from where we source our fabrics fibres, the making, dyeing, moving materials, manufacturing, packaging, shipping, garment care and how we decompose or recycle our clothes when we are done with them.
It’s not enough nowadays just to manufacture sustainably. So we are also invested in a sponsorship programme so that our product’s carbon footprint is offset and we become a carbon neutral business. We have teamed up with the organisation We forest.org to help give back some of the resources we use in making our clothes. In other words, in exchange for emissions, water and waste that we use to make clothes, we protect key areas of rainforest from deforestation, offering jobs to local communities and rebuilding ecosystems. We are currently doing this by planting trees in Zambia.
Why trees? They are the lungs of the earth. We enjoy their company. We respect them and their wisdom. We are humbled by them and they have protected us. We want them to continue to be a major part of our ecostysems. And finally they help make earth a cooler place.
We are calculating the number of trees we have planted so we can monitor our progress. See where we are planting here
Time is running out and the planet needs us to rethink the way we do things.
All the best